Grow a community for your business

Foster brand loyalty, encourage word-of-mouth marketing and get regular customer insights


According to Forbes, a community is critical to your brand's success

Fans not followers

A community is more than just having "followers". It's a connected tribe of people who engage with you and each other.

Why should you care?

Word-Of-Mouth 💬

Build a brand worth talking about. Creating a community is a way to find and grow ambassadors of your brand who don't just talk about your business - they shout about it. 

Customer Insights 📈

Never have a failed product launch again. Don't guess what your customers want, speak to them directly and learn exactly what they need! 

Brand Loyalty ❤️

Customers don't just buy products and services anymore, they buy experiences. Your community gives them a chance to connect with you and each other and enhances the experience with your brand. 

The "build it and they will come" myth

Build it and they may come... if you're lucky. Building a community takes more than just being "cool" on social media and interacting with your followers. It combines user experience, psychology and a good understanding of your customers in order to build an infrastructure that helps them connect.

Tom (10 of 16).jpg

Let me be your guide

In 2016, I founded the How To Be Human project, and built a community and online "safe space" from scratch. Since then, I've also worked with start-ups, NGOs, cafes and musicians to take communities from zero to 1000s of active members!  

I can help you to:

  • Build an engaged community

  • Increase customer retention

  • Reduce customer acquisition costs

  • Launch a beta testing group

  • Gather invaluable insights from a feedback group 

Discover how a community could help meet your business objectives.

Ready to kickstart your community?


Spark Package ✨

  • Book a 30 minute call with me.

  • Together we'll discuss your plans, evaluate your existing community and brainstorm what type of community strategy might fit your project. 


Fire Package 🔥

  • Bespoke community roadmap for your business based on your goals and objectives. 

  • I set up the infrastructure and onboarding process for your community. 

  • Regular support for 3 months to review and refine the strategy.

Custom Price 💰

Blaze Package 🔥🔥🔥

  • Everything from Fire Package but fully managed on an ongoing basis. 

  • Fully managed community aligned to your business goals while ensuring the health of the community


"We've built a writing prompt app. Tom helped transform the solitary task of writing into a community of excited, connected writers."

Daily Prompt

Ryan Lindsey


"I've never met someone more passionate and knowledgeable about building communities than Tom. He has done absolutely amazing job building our fast-growing, organically-engaged community."


Lucia Cerchlanova


"Tom built the community for our micro-task app. He knows how to create an engaged community and avoid a mass of static fans. We were really happy with the result!"


Andy Gough

Conversations with community superstars 🦸

I host the monthly AMA chapter for CMX, one of the largest community organisations there is. Each month, I get chance to dive into some of the greatest thinkers in the industry.